About Brøchner Hotels – Denmark’s boutique hotels with a VISION about being different and with care
Brøchner Hotels was established in 1982 by Bergliot and Hans Brøchner. The couple started with one small hotel with 53 rooms. In the timeframe between 1982 and 2013 they expanded the business to four hotels having between 3 and 4 stars with 422 rooms.
The goal was to operate hotels with warmth, hospitality and courtesy to guests, the local area and the rest of the world. And it still is Brøchner Hotels’ goal. In 2010 Karim Nielsen was hired as CEO in order to take the business to another level of goals. Two years later, in 2012, Brøchner Hotels received the annual travelling price as Denmark’s best hotel chain.
The year after, in 2013, Søren and Mette Brøchner-Mortensen took over the main ownership of Brøchner Hotels. Karim Nielsen continued as CEO of Brøchner Hotels, with Hotel Fox and Hotel Danmark, in order to develop the business further together with Søren Brøchner-Mortensen in the same spirit as before.
In September 2013, Brøchner Hotels consisted of Hotel Fox with 60 rooms and Hotel Danmark with 88 rooms. January 1, 2014, Brøchner Hotels took over the running of Hotel Astoria (An iconic hotel from 1934 with 93 rooms). At the same time Hotel Fox was closed down in order to go through the last renovation before the hotel opens again under a new name and with twice as many rooms as before.
In April 2014 the newly renovated hotel opened under the name SP34 with 118 rooms, conference facilities, a small cinema, two restaurants, four bars and a roof top terrace. Brøchner Hotels raises the quality and steps in the star category 4+ among small boutique hotels.
And the latest addition to the Brøchner chain of exclusive hotels is Avenue Hotel Copenhagen – one of Copenhagen’s oldest boutique hotels and known for its distinctive design where the focus is on offering the guests a unique, personal and more intimate hotel experience.
With this aquisition Brøchner Hotels now runs four boutique hotels – altogether 367 rooms in central Copenhagen, the course and strategy for the future are fixed. Karim Nielsen, Søren Brøchner-Mortensen and the board of directors will strengthen and expand Brøchner Hotels’ position in the segment of small boutique hotels in the star category of 3 and 4+ hotels.